Target Audience

Our trailer is of the "action thriller" genre. Because film genres are not correlated with a specific group of people, our target audience is broader than that of a music genre. However, we have tried to identify the patterns and trends seen within our target audience; the people who like action thrillers, and the people who don't.

Despite the broadness of our target audience, there still are basic stereotypes with film, for example, boys like action, while girls like romantic films.


Target Age: 15-40
Male teenagers enjoy a powerful adrenaline rush; most action films encourage audiences to liken themselves with the tone and experience a similar feeling as the protagonist is depicting. Although, this specific interest can be continued into adulthood; why the age boundary ranges to 40 years old. Films like "Red" are specifically made to target an older audience; to encourage elderly people to experience a similar 'adrenaline rush.' However, with "Red" as an exception, the market is usually not targetted for people over 40 because they are seen to want to 'slow down.' Action films appeal greatly to the younger generation; making them the primary audience.


Income Bracket: B-C2 and also E

The target audience for our genre ranges from middle class (B), to skilled working class (C2). The social level (E) is included within our target audience because this accounts for students; who are highly likely to want to watch our film, permitting they are into our 'action thriller.' People that fit into the B-C2 boundary will have jobs such as;

• Teachers
• Graphic Designers
• Clerical Workers
• Electricians 
• Plumbers

Usually, an action film will specifically target members at middle class level C, but because we are also including a thrilling aspect to our trailer, I have widened the social bracket to B; smarter people will enjoy the more intellectually challenging 'thrilling' aspects within the film.

Values, Attitudes and Lifestyles (Val) Type
Actualisers
Succesful and wealthy; however they are open to try new and experience new material.

Characteristics displayed by an Actualiser;

• Peak Experiences 
• Higher Purpose
• Spontaneous 
• Fresh and Renewed Appreciation
• Social Interest 
• Comfort with Isolation
• Sense of Humor 
• Critical Thinking
• Accepting of Imperfection
• Self Directed

Experiencers 

Rebellious and engage in various challenges 

Characteristics displayed by an Experiencer;

• High Levels of Enthusiasm
• Constant Search for Variety and Excitement 
• Savoring the New, Offbeat and Risky
• Avid Consumer Attitude 
• Fashion, Entertainment and Social are key
• Their Energy finds and outlet in Exercise and Outdoor Recreation.

Our trailer will appeal to these two VAL types because their characteristics parallel with the conventions of the 'action thriller' genre. 

Interests

• Action
• Cleverly portrayed humor
• Unrealistic but exciting gunfights 
• Extreme Action
• Catchy Quips 
• Edgy Tone 
• High levels of adrenaline depicted by tone and experienced by audiences
• Escapism 
• Heightened realism
• Flawless special effects

The people that watch films such as ours don't only go because they can. The various different conventions mentioned above are what lure audiences in. Without these requirements it is unlikely that people who enjoy these types of film would make the effort to go out and see them; when making our trailer we need to ensure that we incorporate as many of the bullet points above in order to appeal to our target audience effectively. 

Audience Targets
Niche - People who like something out of the ordinary; an escape from reality. We will utilize this target audience by using action to help achieve this 'escape from reality.'

Mass - People who just want to watch a film, possibly for the escapism side of things. This 'need' to watch a film  is possibly because of the lack of action in their own lives and wish to gain their adrenaline through a film on screen.

Our Trailer

• What genre is the trailer?

The genre of our trailer is action thriller.

"Thriller is a broad genre of literature, film, and television programming that uses suspense, tension and excitement as its main elements. Thrillers heavily stimulate the viewer's moods, giving them a high level of anticipation, ultra-heightened expectation, uncertainty, surprise, anxiety and/or terror. Films of this genre tend to be adrenaline rushing, gritty, rousing and fast-paced"

• What sort of trailer will it be?

The trailer will be a full trailer, around 2-3 minutes long and will be suitable for audiences that are aged 15 and above. It will be an action-thriller trailer that will begin to plan out the plot for the entire movie, however this will be done through the means of a one person narrative; much like the finished film.

• Where will it be shown?

The trailer will be shown in various places. The main area it will be shown is through social networking sites. We will be ensuring that we can make best use of manipulating sites like Youtube and Twitters easy advertising; in an attempt to gain fans of the trailer.

• What is the target audience for this trailer.

Because our trailer is of action thriller genre, it does not have a defintitive target audience; it can only be catgorised as the people who like it and people who don't. However we have decided to focus on the age group 15-50 because they are most likely to enjoy action-thrillers. We have decided to create a trailer that is suitable for viewers aged 15 and up, because this means we can target a wider audience.

• How does this relate to the target audience for the film itself?

Although our trailer will be suitable for people aged 15 and up, it is likely that the actual film is for people aged 18 and up, simply because it allows us to create a plot that is seen as more 'horrific.' 

• What key genre elements will be employed?

We are including a lot of different video effects within our trailer, like the CCTV effect. We will be sure to only use basic yet effective techniques because we do not have the facilities or equipment to create a large explosion for example; however gun fire is possible and will be used for added viewing entertainment. We will also incorporate strange looking masks so an eery and mysterious atmosphere prevails.  

• What will be the key point for the trailer?

Rebelling against a government or to 'revolt' 

• What ideology will the trailer establish?

Ideas that arise from the trailer include the power the government actually has, isolation, madness and also the people fighting back. This 'revolt' perhaps gives the viewers a sense of community and togetherness, against the oppressor.

• What will be the marketing points for the film (e.g. stars, director, themes, etc.)

The marketing points will be things like a great story, and viewers will be able to notice progression throughout the trailer; they will be able to see a mini plot inside the trailer. The film may be successful because it promotes an idea that is perhaps going to happen at some point in the future; and this is intended to frighten and worry viewers.

Camera Shots, Angles and Movements

Above is a chart I created taking pictures of a Peter Pan toy to show the different shot sizes, angles and also camera and lens movements. When filming for our trailer we will take into account these different variations of  angles and movements in an attempt to greatly utilise the shot. If we use these shots efficiently and at the correct moments in production we should be able to create a trailer with a high quality finish; similar to those made for real films. 

180 Degree Rule

The 180 degree rule is a common and widely used rule in film making. It is used because it makes conversations in films seem real. A film that deliberately ignores the 180 degree rule is the Matrix; however this works here because it is set in a parallel universe. Because our film is not following a plot similar to 'The Matrix' then we will not be deliberately ignoring the 180 degree rule; it would look unusual in our trailer. 

CCTV Effect

Below is a standard video that we edited to make look like CCTV footage. This video effect is highly relevant to our proposed trailer ideas and is likely to be used within the trailer itself. 
 

Next possible title?

Credit Lewis Somerville

Media Pitch

More PowerPoint presentations from Kane 

Above is the original pitch to our class for our proposed trailer ideas. After receiving justified comments on our proposed ideas we found that this was probably not the easiest and most effective trailer. The posts above are our secondary idea, which came back with a lot more positive comments.

Initial Ideas

Sounds associated with our trailer genre

Above is a song that could be used in our trailer. Although, because of the lyrics we will not be using the entire song; we would only use the first 18 seconds and have this looped. The sound could be used to introduce the main protagonists of the trailer; because we will be looping the first 18 seconds, we will not be able to use this sound for long lengths of time because it will sound too repetitive. We want our trailer to be fast paced and edgy; this looping track for a long time will ruin the edgy tone we are trying to accomplish.

Above is a song called "In The City" by Kevin Rudolf, because of its rebellious tone we have initially decided to use this as our main song for our trailer. However, this selection is not set in stone, through research we may find another song that works better with our trailer.

Luckily, around 3 weeks ago there was an instrumental released to this song; this is very useful to us because we found the lyrics irrelevant and unneeded for our trailer. This song can be edited further so that we can try and create the edgy and fast paced atmosphere that we are trying to gain for our trailer.


Above is a track that cannot and will not be entirely used in our trailer. We will be using the last section of the song which will be looped. The scratching sound at the end will encourage viewers in our trailer to remember it is about surveillance - it is associated with CCTV. However, the similarity to the first sound prevails; because it is a short looping sound, it cannot be used for lengthy periods of time, it will not provide an 'edgy' and 'action packed' tone in which we are trying to create.

Because of the lyrics the rest of this song is inappropriate to use for our trailer. Its irrelevance however does not stop us utilizing the 'scratching' sound evident at the end of the song. This 'scratching' reminds audiences of the digitally corrupted story line we are trying to portray.

Because the guns we might use within our trailer are not real, we will have edit in the gun sound that is associated with the gun being shown. Most of the gun noises that we will require are in the sound clip above, however, if we use different guns we will have to make sure that we use multiple gun sounds purely so it sounds realistic. If needed we will analyse the area in which the fake gun is being shot and edit the gun sound for that particular shot so it sounds like it was realistically shot in that area, for example, if a gun was shot in a wide and open area, you would expect slight echoing, this would have to be edited in afterwards.

While different guns have a variety of noises, we will not only look at how the gun sounds when its fired, but also for other sounds that a gun produces. For example the reloading of  a magazine, or possibly even bullets hitting the ground, however because our trailer has a progressive story, our main focus is with developing the plot; not on the guns.

Above is a video filled with copyright free cinematic trailer sound effects - we are likely to use many of these effects within our trailer. They will not only increase the quality of the trailer but also they will make it appear professional. We will have to carefully select the correct points at which to place the sound effects; we are likely to place them before scenes of actions because it will create a tense atmosphere- key for an action/thriller trailer.

Hollywood and Star Systems

Stars from the original Hollywood system

• Charlie Chaplin
• Errol Flynn
• Sidney Poitier 
• Bette Davis
• Boris Karloff
• Orson Welles 
• Bing Crosby
• Yul Brynner
• Howard Hawks 
• Merle Oberon

Charlie Chaplin 

Charlie Chaplin was born in Walworth, London, United Kingdom on the 16th April 1889, he was the first actor to appear in Time magazine. Despite appearing in many different American films, Chaplin was never an American citizen he was exiled in 1953 because he refused to become an American citizen; he spent his final years in Switzerland. Chaplin was worth millions and back in the 1930's this is a huge amount of money; but not only was he a millionaire, at the age of 85 he was knighted by Queen Elizabeth II. Chaplin was worth so much money at the time that his hat he was renowned for wearing was sold for $150,000. Shortly after his death Chaplin's body was stolen by grave diggers in an attempt to get money in return for his body; 11 weeks later his body was found and he is now burried under thick concrete to stop this happening again.

His top ten most famous work can be seen below;

Orson Welles

Orson Welles born on the 6th May 1916 in Kenosha, Wisconsin and died in Hollywood on the 10th October 1985. He was named the second best movie director of all time by Entertainment weekly. Although, Welles was an outsider to the Hollywood studio system because he was an independent director; but this only allowed him to direct13 full-length films in his career.

His distinctive directorial style featured layered and nonlinear narrative forms, innovative uses of lighting such as chiaroscuro, unusual camera angles, sound techniques borrowed from radio, deep focus shots, and long takes.

War of the Worlds, Orson Welles,

And The Invasion from Mars

It happened the day before Halloween, on Oct. 30, 1938, when millions of Americans tuned in to a popular radio program that featured plays directed by, but also sometimes starring, Orson Welles. The performance on this evening was an adaptation of “The War of the Worlds”,  which was based about a Martian invasion of the earth. But when adapting the novel to be played on radio, Welles made it sound like the broadcast was in fact a news cast, explaining that there was a Martian invasion on earth, a technique that was intended to heighten the dramatic effect.

As the radio broadcast progressed, the dance music playing was interrupted a number of times by fake news bulletins reporting that a "huge flaming object" had dropped on a farm in New Jersey. As members of the radio audience sat on the edge of their seats, the actors playing news announcers, officials and other roles one would expect to hear in a news report, described the landing of an invasion force from Mars and the destruction of the United States. The broadcast also contained a number of explanations that it was all a radio play, but if members of the audience missed a brief explanation at the beginning, the next one didn't arrive until 40 minutes into the program. This scared members of the US society because they thought the radio broadcast was real and there was an actual invasion.

Orson Welles Camera Technique...

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Roscoe "Fatty" Arbuckle

Roscoe "Fatty" Arbuckle had long been a performer. When he was a teenager, Arbuckle traveled the West Coast on the vaudeville circuit. In 1913, at the age of 26, Arbuckle hit the big time when he signed with Mack Sennett's Keystone Film Company and became one of the Keystone Kops.

Arbuckle was heavy - he weighed somewhere between 250 and 300 pounds - and that was part of his comedy. He moved gracefully, threw pies, and humorously tumbled.

In 1921, Arbuckle signed a three-year contract with Paramount for $1 million - an unheard of amount at the time, even in Hollywood. To celebrate just having finished three pictures at the same time and to celebrate his new contract with Paramount, Arbuckle and a couple of friends drove up from Los Angeles to San Francisco on Saturday, September 3, 1921 for some Labor Day weekend revelry.

The Arbuckle Scandal

Maude Delmont, who frequently set-up famous people in order to blackmail them, claims that Arbuckle herded 26 year-old Virginia Rappe into his bedroom and said, "I've waited for this a long time." Delmont says that a few minutes later party-goers could hear screams from Rappe coming from the bedroom. Delmont claims she tried to open the door, even kick it in, but couldn't get it open. When Arbuckle opened the door, supposedly Rappe was found naked and bleeding behind him.

Silent Films

A silent film is a film with no recorded sound but more importantly, with no spoken word. In silent films for entertainment the dialogue is illustrated through the use of muted gestures, mime and also title cards. Because of the technical challenges involved, synchronized dialogue was only made available in the late 1920s. Films with synchronized dialogue were only made a reality with the perfection of the Audion amplifier tube and the introduction of the Vitaphone system. After the release of The Jazz Singer in 1927,  talking in film became more and more of a standardized trait. Within a decade, the production of silent films discontinued - along with a lot of the silent actors careers; they did not have the voices needed for talking roles in films.

The first narrative film ever was released on October 14^th 1888, it was called “Roundhay Garden Scene” and was only two seconds long. It was produced by Louis Aimé Augustin Le Prince, who is now considered the true father of motion picture. Motion pictures then developed further into full-length feature films by the 1920s, but still lacked sound. The 1920’s are referred to as the era of silent cinema.

Music

The relevance of music creating a mood was already discovered and widely used - music was effectively used for the same purpose in both plays and dramas. In the very early days of movie making, music’s sole purpose was to entertain the audiences before the actual movie began, and then during the breaks. As time progressed, movies came to be accompanied with live music performances that paralleled with the scene on screen. Theatre organs were used to create special sound effects too; however these were very basic.  Most of the movies used theatre music to manipulate and improvise on it. The first ever movie to have an original music score was D.W. Griffith's “The Birth of a Nation” released in 1915(composed by Joseph Carl Breil). As silent movies reached peaked success, the popularity and success of plays and dramas slowly declined.




Direction

Movie directors of the silent era loved to experiment with their films; everyone was new to the concept. While the majority of directors insisted on their actors being theatrical, melodramatic and flamboyant, a rare few allowed the actors to identify their own acting styles, and act naturally. Many movie-makers considered this style as rather mellow and subtle. With barely any sound and no dialog, direction was a struggle to illustrate, which talented, daring directors took upon themselves and exceeded expectations.

Dialog 

While technology at the time did not allow direct dialogue, they did improvise with intertitles. Intertitles were text plates placed between the visuals. They helped carry the story from one point in the plot to another. Intertitles themselves had their own developments, from simple text intertitles to elaborate and in depth ones, sometimes even carrying an illustration of one or more of the movie characters. Intertitles evolved also, like all other conventions of silent movies, to become a special feature of the films.

Technology 

The technology which was used to make movies in the silent era is completely different from what is used today. Showing a small boy flying on a broomstick or a man dreaming would have seemed totally impossible and un-achievable in the silent era and yet it was achieved brilliantly by G.A. Smith in the year 1898, using a technique called double exposure. Other techniques like stop motion were also used to add to the entertainment value of the films produced. A few techniques used today like film continuity, slow motion, animation, were all developed in the silent era of cinema.

First Silent Film

Below is a clip from the first ever 'talkie,' it was produced in 1927 by Michael Powell and Emeric Pressburger. It was the first movie ever to feature synchronized sound.

Camera Research

The camera our group will be using to record our film trailer is the Canon 550D or the Canon 600D. The reason why we are using this is because the camera has good video capabilities, which will be crucial when filming a professional looking trailer. I already own this particular camera along with the lens' so no money has to be spent on buying/renting a camera for our A2 media coursework.

Lens Research

 

We are using a 28-105mm lens because of its zoom in/out capabilities; not only can it film at a closer range, it can also be zoomed in slightly. Although, this may not be very useful when filming a horror trailer, it may still provide use during our preliminary task.

 

 The other lens that we are using to film is the Canon EF 50mm f/1.8 II Lens. We are using this lens because it films in a higher quality than the 28-105mm. Because of its low focal ratio it allows more light to be let into the lens; so when filming in low level light you will get a higher quality video image in comparison to a lens with a higher focal ratio. This ability is crucial because for the majority of our trailer we will be filming in low level light - a typical form and convention of a horror trailer.

As a group we also have access to two Canon 18-55mm lens' at f/4-5.6. This lens can be used effectively because of its lower focal length; it allows us to shoot shots closer than they actually are. The lens is not highest quality we have access too but is alright for use in well illuminated areas because it has a fairly high focal point - we will use the fixed 50mm lens because it has a lower focal point and allows more light to enter.




 

 The last lens we have access to as a group is the 75-300mm EF lens at f/4-5.6. This lens will be used when we need to get shots that are inaccessible by foot or at a greater distance away. Although, this lens will not be able to shoot effective up close shots, we will have to switch between lens' for shots like these. Because of its higher focal point it will not work as effectively in low level light - we will have to make sure that the shot is correctly illuminated throughout.

We as a group have access to two GoPro HD Hero's. Because this is an action camera and not a DSLR we are unable to change the lens. The lens that comes standard with the camera is a f/2.8, with a 170 degree angle of view. This extreme wide angle allows us to film shots up extremely close and still obtain high detail. The size and quality of the camera and lens will allow us to get shots that perhaps could not be achieved with a normal camera; i.e a shot from the wheel arch of a car or from the point of view of the subject.

CHANGING THE ISO

Above is a photo we took three times with the Canon 550D with a Canon EF 50mm f1.8 II Lens. Changing the ISO changes the camera sensitivity to light; this will be a good feature when filming in low level light. Although, we will still have to artificially light the scene as appropriate to give the trailer a professional feel. 

To the left is the image we took with a low ISO. We might need to use a low ISO when producing our film trailer because we can manipulate the lighting in the room. For example, if the room we want to film in is too light for our 'scary' themed trailer, then we can darken the room by adjusting the ISO on the camera.









 

 This is the unadjusted ISO of the same shot. As you can see the detail within the picture is a lot more enhanced because the shot appears more lit- however all of the shots were taken with the same amount of light, the ISO was just changed.  









To the left is the exact same shot as before, however this time with a high ISO set. We may use a high ISO when producing our film trailer if when filming we notice there is low level light. While we can probably rectify this problem by artificially lighting the 'set,' a high ISO can be used as a quick fix to this problem.

LENS CHANGING

Above is a picture taken from exactly the same position on a tripod without a fish eye and then with a fish eye. As you can see, the picture on the left is a square ordinary shot; while in contrast, the picture of the right is wide angle, although this makes some things look warped. 

What connotes 'fear'

Instinctively, humans fear things that appose a threat to us, for example, we fear sharks because they have the potential to kill us. Although, contradicting this people fear things for no apparent reason, just because they challenge normality. 

For example below is a picture of a bear with a full set of human teeth; it is no danger to us at all, but we process it as scary because it is not perceived as normal. This same concept is evident within the film Childs Play, (below and to the right.) While a childs doll is supposed to comfort and entertain a child, the doll, Chucky does the exact opposite - this is powerful because the audience does not expect such a twisted image.

 














Below is a clip of a morbid representation of a loveable children's character; Shrek. The video shows Shrek dancing in a twisted way to creepy music. While this is not very threatening, people will find this video creepy and will be scared of it because it is so strange and out of the norm. Not only does the video look morphed, the sound going to the back of this video lures in 'fear.'

Most content with a high 'scare factor' is likely to include death. This is because most people fear the inevitable; death. Thriller and horror films like to manipulate this concept and use it to better their films- the more death evident in a film, the scarier it usually is. Because death is inevitable, producers of horror films will incorporate a lot of death within trailers and films; to scare the viewer of the inevitable. Also, as well as including death in a trailer

Below is a video that I have created of some of the most iconic scenes and sounds from horror films, new and old. I have included the clip and the reason why the clip would scare audiences.

Video Masking Effect

Video Masking Effect

Above is a video we created as a group to show a 'clone' of one of our friends. The video is only a tester video so the clip doesn't portray anything special. Although this effect might not be used in our film trailer it could be used for the classic mirror shot, this is a typical scene to include in a trailer because it makes the audience jump; providing entertainment value for the audience.







How I Made It

When I started producing the 'masking' clip, I dragged the media onto the timeline and then opened the effects to search for the 'linear' effect.

I then needed to set the wipe angle; to which I set at 90 degrees, the wipe angle determines the angle at which the linear wipe will construct the mask.

I then set the transition completion to 51%, this is the percentage of video will be masked; for example in this case the mask basically split the two videos at the middle equally.





To the right is showing where the linear wipe occured and to what angle. This positioning can be changed by the user depending on where you want the masking to take place; these changes will differentiate depending on what video's you have used.

 Below is a screenshot of the clip after we had adjusted the linear wipe angle and transition to work well with our filmed clips.

Analyzing a Film Trailer

Above is the trailer to Mirrors, a supernatural horror film produced in 2008 and directed by Alexandre Aja. The film is about spiritually cursed mirrors that torture and kill people, to the people that are not cursed by the mirrors, the deaths look like twisted murders, however the protagonist tails onto the underlying evil.


To the left is a typical screenshot of what will usually be seen in a video trailer. It is a disclaimer for the film but also informs the audience of what the rating of the film is and who is suitable to watch it. It allows the viewer to make an educated decision on whether or not they would like to watch the film.














Below is a standard situation in any thriller film; a happy, American but oblivious family. An establishing shot like this is used in the majority of all horror films. The 'normality' shown in shots like these allow the trailers to connect with the audience because what is shown in the shot is familiar to most. The extreme contrast between the happiness here and the chaos by the end of the trailer is what entices the audience to watch the film when it is released. All three subjects are in focus, allowing the audience to give privileges to whoever they desire. It is an high angle shot which allows the audience to look see the vulnerability of the three subjects.

To the left is an establishing shot of a run down and dilapidated building. The audience would then question what the importance and relevance of this building and what influence it has to the main or any sub plots. It is used to attract the audiences attention and open a whole range of ideas that could be included within the film.



Within the trailer, the transition that is used most regularly is fade to black and then fade from black. This creates tension within the trailer because the audience is literally unaware of what is going to happen; this can cause the audience to guess and then possibly be surprised with the next scene.

The protagonist here is face to face with the subject of the trailer and the film, the mirrors. This will connote the start of the gradual demise within the trailer. An establishing shot like this is used to show the audience a sneak peak of the future in the film, while still keeping the main points hidden within the finished film.

The film produces shot. This intro to '20th Century Fox' illustrates to the audience what they are watching and who it is produced by. This producers intro is unique and tailored to this specific film because it has a mirrored image of the usual logo. This is done to promote brand identity but will also trigger the minds of the audience.

As evident to the left, the protagonists first encounter with evil becomes apparent to the audience. In the shot it shows the main character, and then his reflection, however the reflection is moving as if it was it was another person. This connotes fear within the trailer and the audience would be encouraged to be scared or at least get a sense of how the film is going to play out. The protagonist is in close focus while the reflection is filmed out of focus; allowing the audience to see an outline. The shot is filmed at eye line level which means the viewers can focus on the subjects emotions portrayed by his facial movements.

Usually, around a minute into the trailer, the director of the film will be mentioned. This is so that fans of that particular director may continue to watch the rest of the trailer and then progress onto watching the full release when it has been announced.






To the left is the protagonists second encounter with evil. As you can see, the main character has placed his hand on the mirror over his reflection, and the mirror has cracked; in the trailer this will make the audience jump. To aid this 'jump' enhanced sound has been used to further portray the 'fear factor' for the trailer. An over the shoulder shot is used so the audience can clearly see the emotion displayed by the subject in his reflection.



As the trailer the progresses, the story line of the film also does. To the right is a medium shot of the main character looking at a message scratched into the mirror, all of the trailer so far has been situated in one room. This gives a good enough insight to the reader to whether or not they want to watch the rest of the film; without giving too much away.

Within this trailer, the director is mentioned twice, the second time with another film that he has produced. This is included because it shows the people that have seen 'The Hills Have Eyes' and enjoyed it that 'Mirrors' is likely to have the same entertain value as his other productions. It is likely that 'Mirrors' will be produced with a similar level of quality.

Here you see a secondary character being effected by the evil mirrors. Within this trailer, this scene shows how the evil of the mirrors began. This is the first scene in a long time that changes room; although it is in the same building, just at a previous date. The audience will see the stretch of people that the mirrors effect and will be scared. The concept of evil mirrors is clever because mirrors are such a conventional piece of furniture for a house.
This close up shot allows the viewers a detailed perspective of the subjects emotions.

Evil becomes apparent here again when the reflection of the mirror is angry and does its own thing while the subject ducks down to pick up a bit of mirror that has fallen on the floor. This concept is peculiar because it is physics that a reflection does exactly the same as the light going into it. To the right you see the mirror reflection killing himself, which in turn; kills the actual person. Both shots are over the shoulder shots; these allow the audience to see both the back of the subject but also the actions of the reflection and make a difference between them.

You then see the mirrors affecting the protagonists family at home, this brings the evil home and will scare the audience because the evil is no longer contained within the creepy building he works at; it has reached his home and also his family. This is portrayed by the director through the use of a high angle close up shot, highlighting her vulnerability as a character.

Towards the end of the trailer, the length of shots on the clips decreases heavily. This is to encourage tension and also include small snippets of the main film so the audience are lured into watching the final release of the film.

Near the very end of the trailer the title of the film is shown for the first time. Not only is there the main title, but what the title connotes is shown; for example, the mirrored 'Mirrors' and the smashed pieces of mirror bouncing around the outside of the title. This is cleverly portrayed because it will encourage the audience to remember the title and what the film is about when it is actually released.

To either side, these are the last two shots you see within the trailer. To the left is shows you who was involved in creating the film, and too the right is the release date for the film, along with an information link 'mirrorsmovie.com.' By including this link, it allows the producer to promote brand identity to the audiences that are watching the trailer.