Instinctively, humans fear things that appose a threat to us, for example, we fear sharks because they have the potential to kill us. Although, contradicting this people fear things for no apparent reason, just because they challenge normality.
For example below is a picture of a bear with a full set of human teeth; it is no danger to us at all, but we process it as scary because it is not perceived as normal. This same concept is evident within the film Childs Play, (below and to the right.) While a childs doll is supposed to comfort and entertain a child, the doll, Chucky does the exact opposite - this is powerful because the audience does not expect such a twisted image.
Below is a clip of a morbid representation of a loveable children's character; Shrek. The video shows Shrek dancing in a twisted way to creepy music. While this is not very threatening, people will find this video creepy and will be scared of it because it is so strange and out of the norm. Not only does the video look morphed, the sound going to the back of this video lures in 'fear.'
Most content with a high 'scare factor' is likely to include death. This is because most people fear the inevitable; death. Thriller and horror films like to manipulate this concept and use it to better their films- the more death evident in a film, the scarier it usually is. Because death is inevitable, producers of horror films will incorporate a lot of death within trailers and films; to scare the viewer of the inevitable. Also, as well as including death in a trailer
Below is a video that I have created of some of the most iconic scenes and sounds from horror films, new and old. I have included the clip and the reason why the clip would scare audiences.
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